Web Developer Course

Personalization and the Visitor Object

In this dotCMS Web Developer Training video, personalization is explained from the ground up. The three-part dotCMS personalization model involves tracking visitors, assigning them personas, and using rules to serve personalized content. The system automatically assigns personas based on visitor attributes like country and browsing behavior. The Travelux demo site demonstrates how personas impact the homepage content. Visitors can switch between personas to see tailored content. The video covers the visitor object in velocity code, the rules engine, and how content is filtered based on assigned personas. Personalization in dotCMS streamlines content delivery without extra coding.